Digital Marketing Manager

Job Responsibilities:

  • Lead integrated digital marketing campaigns from concept to execution
  • Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Other tasks assigned by Creative Director.

Job Requirements:

  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Strong analytical skills and data-driven thinking
  • Strong grasp of current marketing tools and strategies
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Job Benefits:

  • Annual leaves (18 days per annum)
  • Public holidays and other Leave entitlement
  • Health and accident Insurance
  • Training opportunities and career advancement
  • Annual party and other staff gathering events
  • Allowances and other benefits

How to apply:

Interested candidates should send CV with three professional referees, a recent photograph and cover letter with copies of relevant certificates to Naki Head Office or hr@nakigroup.com. Shortlisted candidates will be notified and contacted for interview.

Contact Person: HR Department
Email Address: hr@nakigroup.com

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