Job Responsibilities:
- Lead integrated digital marketing campaigns from concept to execution
- Plan and execute all digital marketing, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Other tasks assigned by Creative Director.
Job Requirements:
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Strong analytical skills and data-driven thinking
- Strong grasp of current marketing tools and strategies
- Up-to-date with the latest trends and best practices in online marketing and measurement
Job Benefits:
- Annual leaves (18 days per annum)
- Public holidays and other Leave entitlement
- Health and accident Insurance
- Training opportunities and career advancement
- Annual party and other staff gathering events
- Allowances and other benefits
How to apply:
Interested candidates should send CV with three professional referees, a recent photograph and cover letter with copies of relevant certificates to Naki Head Office or hr@nakigroup.com. Shortlisted candidates will be notified and contacted for interview.